Attitude is no accident. We determine it consciously.

What exactly is it about?

  • Our personal views and opinions, and the behavior that results from these
  • How we want the world to think about us

Conscious work on attitude requires us to

  • … be in good shape, both mentally and physically
  • … use words and images effectively
  • … positively change our interpersonal relationships and thought patterns
  • … anticipate the “better-than-expected effect